The Rado Watches Story
Rado traces its roots to Lengnau, Switzerland, and to three diligent brothers who in 1917, began producing watch movements within their parents' home. In 1947, Dr. Paul Luthi joined the growing company to expand their Exacto brand. Further expansion was achieved after the company's rebranding and the birth of the Rado name. In 1962, after lengthy experimentation with new-age materials including tungsten and titanium carbide, Rado produced the scratch-resistant Diastar. Through continuous innovation, today's Rado watches are made of ceramic. The patented ceramic is formed by mixing various powders, binding agents and color additives into pressed molds that are fired and polished to an adamantine luster with diamond powder.
